KUALA LUMPUR, 28 May 2025 — Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s largest integrated media group, today announced its results for the third quarter (“3QFY25”) and the nine-month period (“9MFY25”) ended 31 March 2025.
For 3QFY25, Media Prima recorded a total revenue of RM211.6 million with Profit After Tax (“PAT”) of RM1.0 million. The Group’s results for the quarter were supported by an 11% year-over-year growth in non-advertising revenue which enabled the Group to balance the impact of adverse market conditions on advertising revenue.
For 9MFY25, Media Prima’s revenue stood at RM634.5 million, and the Group recorded a PAT of RM6.9 million. This performance was achieved amidst challenging market conditions and ongoing industry evolution throughout the period.
The results also reflect the Group’s efforts in managing its diverse portfolio which include broadcasting, publishing, digital media, out-of-home, home shopping and OMNiA (an integrated media solutions and creative services provider). Media platforms that recorded encouraging performance include home shopping and audio under the broadcasting segment.
Datuk Seri (Dr) Syed Hussian Aljunid, Group Chairman of Media Prima, said: “The results for this period reflect the ongoing dynamic nature of the media industry and broader economic conditions. Media Prima remains steadfast in executing its three-year strategic roadmap, which emphasises enhancing content quality, premiumising our inventory, and diligently identifying new revenue opportunities. These initiatives are crucial for building resilience and establishing a solid foundation for sustainable growth. Our commitment to improving operational effectiveness across all segments is unwavering as we navigate current market challenges.”
Rafiq Razali, Group Managing Director of Media Prima, added, “We are navigating a complex market which includes significant shifts in advertising and consumer behaviour. The performance of our Home Shopping segment this quarter is encouraging. While certain segments faced headwinds, particularly in advertising revenue, our focus remains on prudent cost management and the strategic execution of our business plan. We are continuously working to enhance our operational effectiveness while relying on data insights to understand audience preference and market trends to deliver value.”
Rafiq added that Media Prima will maintain a prudent perspective for the rest of the financial year, anticipating continued pressure on advertising expenditure due to economic uncertainties and the evolving media landscape.
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