KUALA LUMPUR, 26 November 2025 — Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s largest integrated media group, today announced its results for the first quarter ended 30 September 2025 (“1QFY26”).
For 1QFY26, the Group recorded a revenue of RM198.9 million and a profit after tax (“PAT”) of RM1.6 million, compared with RM194.9 million in revenue and RM1.4 million in PAT in the same quarter last year. The 2% increase in total revenue was primarily driven by a 16% growth in non-advertising income, which offset the marginal decline in advertising revenue amid changing market conditions. This performance contributed to a 12% increase in PAT, reflecting the effectiveness of the Group’s diversified business model and strategic focus on sustainable growth.
The Group delivered encouraging results from the key business segments. The Home Shopping segment recorded a robust 21% increase in revenue, supported by higher sales across its television platform and enhanced product offerings. Big Tree, the Group’s Out-of-Home segment, achieved 7% growth in revenue, driven by increased display revenue. The Broadcasting segment, represented by Media Prima Television Networks and Media Prima Audio, posted a 4% rise in revenue, fuelled by growth in non-advertising income.
These performances highlight the Group’s continued focus on strengthening content quality, premiumising inventory, and expanding alternative revenue streams. This also demonstrates the Group’s success in innovating beyond traditional media models while maintaining audience trust and relevance across all platforms.
Datuk Seri (Dr) Syed Hussian Aljunid, Group Chairman of Media Prima, said: “Media Prima continues to demonstrate resilience amid shifting market dynamics. The Board remains confident in the Group’s strategy to drive operational efficiency and explore new areas of sustainable growth, guided by strong governance and a commitment to long-term value creation. By maintaining its focus on innovation, agility, and collaboration, the Group aims to sustain steady growth and continue creating value for stakeholders.”
Datuk Rafiq Razali, Group Managing Director of Media Prima, added: “Our 1QFY26 results reflect the effectiveness of the Group’s integrated strategy and its ability to adapt in this rapidly changing media landscape. Growth in non-advertising revenue shows that the Group’s efforts to diversify income streams are gaining traction, supported by collaboration across all divisions and continued investment in digital, content, and data capabilities. Moving forward, we are maintaining a prudent outlook for the financial year due to anticipated pressure on advertising expenditure while pushing our next strategic phase in sustaining cross-platform performance, optimising operational efficiency, and delivering shareholder value.”
Media Prima continued to uphold its commitment to social responsibility. Through the Media Prima-NSTP Humanitarian Fund, the Group disbursed RM570,000 in 1QFY26, supported by generous public contributions, to provide medical assistance and community development support for people and communities in need. This initiative reflects the Group’s enduring dedication to helping those in need and making a meaningful difference in the lives of Malaysians.