KUALA LUMPUR, 25 February 2026 — Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s largest integrated media group, today announced its results for the second quarter (“2QFY26”) and six months ended 31 December 2025 (“1HFY26”).
For 1HFY26, Media Prima posted a profit after tax (“PAT”) of RM10.4 million, representing a 75% increase against RM5.9 million recorded in the same period last year (“1HFY25”), driven by strategic cost management initiatives which led to improved efficiencies and lower operating expenses. Revenue for 1HFY26 stood at RM403.5 million, supported by continued growth in non-advertising revenue.
Highlights from the Group’s 1HFY26 results include a 14% growth in revenue in the non-advertising segment against the comparative period. Content sales revenue increased by 85% to RM10.3 million while the Home Shopping segment recorded a 17% growth in 1HFY26.
For 2QFY26, the Group recorded a PAT of RM8.8 million, a 94% improvement compared to RM4.5 million in the comparative quarter of the previous financial year (“2QFY25”). This quarterly performance was primarily attributed to lower operating expenses achieved through cost management initiatives and a 13% increase in non-advertising revenue. Overall, the Group posted a revenue of RM204.6 million in 2QFY26.
Datuk Seri (Dr) Syed Hussian Aljunid, Group Chairman of Media Prima, said: “The Group’s performance in 2QFY26 demonstrates our resilience amid a challenging operating environment. By delivering a 94% increase in PAT, we have shown that our foundation remains solid. The Board continues to place strong emphasis on prudent governance, operational discipline, and strategic clarity as the Group navigates industry shifts while pursuing sustainable, long-term value creation.”
Datuk Rafiq Razali, Group Managing Director of Media Prima, added: “Our improved profitability validates the Group’s strategic focus on operational efficiencies and revenue diversification. The growth in our non-advertising segments—particularly the surge in Content Sales and the steady performance in Home Shopping—is incredibly encouraging. As we complete the final year of our three-year strategic roadmap, we remain dedicated to enhancing content quality and premiumizing our inventory to build sustainable, new revenue streams.”
Media Prima remains committed to social responsibility, disbursing over RM550,000 via the Media Prima-NSTP Humanitarian Fund in 2QFY26. Supported by public donations, these funds aided medical treatments, community development, and disaster relief, reinforcing the Group’s dedication to social impact.
Looking ahead, Media Prima remains focused on enhancing content quality, expanding premium and digital monetisation opportunities, and strengthening relationships with audiences and advertisers. With continued emphasis on innovation, agility, and collaboration, the Group is well-positioned to navigate market challenges and deliver sustainable growth.