KUALA LUMPUR, 26 May 2026 — Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s largest integrated media group, today announced its financial results for the third quarter (“3QFY26”) and nine-month period ended 31 March 2026 (“9MFY26”).
For 9MFY26, the Group recorded a profit after taxation (“PAT”) of RM13.1 million, marking an 89% increase compared to the previous corresponding period. The improvement was underpinned by disciplined cost management initiatives, which helped mitigate the impact of a 6% reduction in revenue amid global economic uncertainties. Group revenue for the nine-month period stood at RM595.6 million.
The Group’s 9MFY26 performance was further supported by a 9% growth in non-advertising revenue, which helped cushion a reduction in advertising revenue. Key growth areas included the Home Shopping segment, which recorded a 12% revenue increase to RM77.3 million, driven by stronger product offerings across television platforms. Out-of-home advertising revenue rose 5% to RM93.1 million, supported by improved display revenue. Content Sales reported a 52% revenue increase to RM15.7 million in the nine-month period, compared to the corresponding period last year.
For 3QFY26, the Group recorded a PAT of RM2.7 million and a revenue of RM192.1 million. The improved quarterly profitability was mainly attributable to lower operating expenses resulting from ongoing cost optimisation initiatives.
Datuk Seri (Dr) Syed Hussian Aljunid, Group Chairman of Media Prima, said: “The Group’s performance for the nine-month period reflects the resilience of our business amid a challenging advertising environment. Our ability to sustain profitability despite softer revenue demonstrates the effectiveness of our operational discipline. As we enter the final quarter of the financial year, the Board remains focused on navigating global economic uncertainties while ensuring we continue to deliver long-term value to our shareholders.”
Datuk Rafiq Razali, Group Managing Director of Media Prima, added: “Our results underscore the depth of our business, with non-advertising revenue continuing to provide greater resilience against industry headwinds. We are encouraged by the growth in our Home Shopping and Out-of-Home segments, which continue to contribute meaningfully to the Group’s performance. While we remain cautious about the outlook for the remainder of the financial year, our focus remains on sustaining market leadership, expanding audience reach, and strengthening engagement across our diversified media ecosystem.”
Media Prima also continued its commitment to community impact, with more than RM3.6 million disbursed through its various funds in 3QFY26. Supported by public contributions, the funds provided assistance for medical treatment, community development initiatives, and disaster relief efforts in Malaysia, as well as humanitarian aid in Palestine.
Looking ahead, the Group is progressing with the development of its next three-year strategic roadmap to ensure a seamless transition into its next phase of growth, while remaining focused on maximising long-term shareholder value.
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