KUALA LUMPUR, 26 February 2025 — Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s largest integrated media group, today announced its results for the second quarter (“2QFY25”) and first half period (“1HFY25”) ended 31 December 2024.
Despite a challenging market environment, Media Prima demonstrated resilience, recording a revenue increase of 2% to RM228.0 million in 2QFY25 compared to the same quarter last year (“2QFY24”). This increase was driven by improved revenue in the home shopping and publishing segments. The Group reported a profit after tax (“PAT”) of RM4.5 million for 2QFY25 compared to a PAT of RM12.1 million in 2QFY24 mainly due to higher investments in direct cost and overheads during the current quarter.
The Group reported a 1HFY25 revenue of RM423.0 million and PAT of RM5.9 million with several segments demonstrating incremental improvements. Digital Media saw a 4% revenue increase against the comparative period last year (“1HFY24”) due to higher client utilisation of digital inventories. Home Shopping reported a 4% growth against 1HFY24, driven by improved performance in television and e-commerce channels. The Publishing segment also recorded a 2% rise in revenue against the comparative period, with increased revenue from newspaper circulation and printing/distribution.
Datuk Seri (Dr) Syed Hussian Aljunid, Group Chairman of Media Prima, said: “We are encouraged by the resilience of our businesses despite a challenging economic environment with improvements recorded by our Home Shopping, Digital and Publishing segments. Notwithstanding the above and the continuous digital disruption affecting advertising revenue, we remain committed to sustaining our performance across all businesses. We will focus on optimising operational efficiencies to fully capitalise on the centralisation of our operations in Bangsar.”
Rafiq Razali, Group Managing Director of Media Prima, added: “The performance of our digital and home shopping businesses validates our strategic focus on these high-growth areas. We are actively managing operating expenses while driving innovation and efficiency across all our operations. The move to our Bangsar headquarters will enhance collaborations between business units whilst reducing costs, which can be utilised elsewhere to improve our offerings. The Group has already invested in new technologies in conjunction with the move and are confident that our strategic executions will enable us to successfully navigate the changing media landscape and deliver long-term shareholder value as we complete this phase of our business plan.”
The Group’s commitment extends beyond its commercial endeavours. In anticipation of the National Sustainability Reporting Framework and the adoption of guidelines by the International Sustainability Standards Board, Media Prima has initiated the process to integrate these standards into both its operations and reporting. On the humanitarian front, the Media Prima-NSTP Humanitarian Fund, funded through public donations, supports community development and medical assistance programmes in Malaysia and overseas. Over RM4.4 million in public donations made a difference in the three months under review. This funding provided life-saving surgeries and treatments, offered hope to those in need, supplied vital medical equipment to hospitals, and eased the suffering of those affected by the war in Gaza.
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