KUALA LUMPUR, 27 August 2025 — Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s largest integrated media group, today announced its results for the fourth quarter (“4QFY25”) and the 12-month period (“FY25”) ended 30 June 2025.
Media Prima posted a resilient performance, delivering a total revenue of RM222.5 million and a profit after tax (“PAT”) of RM13.8 million for 4QFY25. For the full financial year 2025, total revenue increased to RM857.0 million against the previous comparative financial year (“FY24”). This growth was primarily driven by a 21% increase in non-advertising revenue which include film distribution and content production revenue. Media Prima recorded a PAT of RM20.7 million for the reported FY25.
Media Prima’s Broadcasting, Publishing, Out-of-Home, Digital Media, and Omnia business segments continue to weather economic uncertainties and the evolving media landscape by reporting profits for FY25. Broadcasting recorded a slight increase in revenue supported by a strong full-year performance from Media Prima Audio and non-advertising revenue streams from the Television platform. Meanwhile, Home Shopping revenue rose 11% year-on-year on the back of effective tactical campaigns and new product offerings, and further strengthened its position by reducing losses (“LAT”) by 74% compared with the previous year.
Datuk Seri (Dr) Syed Hussian Aljunid, Group Chairman of Media Prima, said: “Our performance in FY25 reflects the Group’s resilience in navigating a competitive and evolving media environment. The positive results recorded in key segments underscores the strength of our diversified business and the effectiveness of our strategies in delivering sustainable results. As Malaysia’s largest integrated media group, we remain committed to strengthening our market leadership by enhancing content quality, optimising advertising solutions, and investing in innovation. Looking ahead, Media Prima will continue to create long-term value for shareholders, while ensuring our brands inform and entertain Malaysians across platforms.”
Datuk Rafiq Razali, Group Managing Director of Media Prima, added: “FY25 has demonstrated the Group’s ability to deliver sustainable performance despite industry-wide challenges. Our growth in Home Shopping, Broadcasting, and non-advertising revenue streams reflects the effectiveness of our strategy to diversify earnings and optimise our integrated media assets. We have also taken significant steps to strengthen operational efficiency and enhance collaboration across our businesses, ensuring that we remain agile in responding to evolving market dynamics. As we enter the new financial year, our priority will be to accelerate innovation, expand new revenue opportunities, and build on the momentum achieved in FY25 to create long-term value for our stakeholders.”
Throughout FY25, the Media Prima-NSTP Humanitarian Fund, which is supported by public contributions, channelled RM1.1 million in aid to 491 beneficiaries through financial and medical assistance. Our international humanitarian efforts were also a key focus, with RM4.1 million channelled to victims of the conflict in Palestine in partnership with non-governmental organisations. This steadfast commitment to both national and global causes reinforces our purpose and strengthens our bond with the communities we serve.
The Board of Directors declared a first and final single-tier dividend of 1.5 sen per ordinary share in respect of FY25, payable on 8 October 2025 to shareholders on the Record of Depositors at the close of business on 24 September 2025.
Entering FY26, Media Prima will build on the momentum of FY25 by enhancing content, expanding revenue opportunities, and optimising efficiencies to deliver sustainable value across its businesses.
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