Kuala Lumpur, 22nd March 2023 – Media Prima OMNiA, the country’s largest integrated solutions provider, first introduced Jom Ronda in November 2021 as a fresh initiative that promises to share joy to the communities it reaches. Since its inception, Jom Ronda has become an iconic brand that positively impacts the lives of Malaysians.

This Ramadan, Media Prima Berhad launches Seindah Kasih x Jom Ronda to deliver over 6,000 care packages to all four regions of Peninsular Malaysia during the four week activation period which begins the 22nd of March. Almost 200 locations including eight charity homes and four mosques will be visited by the Seindah Kasih x Jom Ronda squad. One of the objectives of the “Seindah Kasih” campaign, is help all Muslims to reflect and to be grateful for what they have and to give back to those who are less fortunate particularly during these auspicious months of Ramadan & Raya – the biggest festive seasons celebrated by all Muslims around the world

For this auspicious activation, Panasonic Malaysia has come on board as main sponsor and joined forces with Seindah Kasih x Jom Ronda to give back to the community with products including 1,000 RM30 food vouchers. All of the mosques that will be visited can look forward to receiving a brand new cool Panasonic nanoeTM X technology inverter air conditioner to be installed in the building for the comfort and purified clean air to all visitors of the mosque. This cutting edge technology air conditioner is energy saving and provides superior comfort by offering fast cooling which is key in Malaysian tropical weather. It is also able to provide convenience and connectivity by using our Wi-Fi ready model and Comfort Cloud App (available on Apple Store and Google Play Store.

OMNIA is also joining hands with 100PLUS, the No.1 isotonic brand in Malaysia as the hydration partner, in support to help our fellow Muslims stay productive by keeping them hydrated and energised during this holy month after long hours of fasting. 100PLUS ACTIVE, a non-carbonated isotonic with added B vitamins will be donated as part of the care packs and during Bubur Lambuk sessions to help hydrate more effectively than water, keeping them refreshed and reenergised to continue their active lives.

Some lucky recipients will also receive exclusive three months free subscription to Tonton vouchers to enjoy access to exciting and entertaining content at any time.

At the flag-off event at Balai Berita today, the Seindah Kasih x Jom Ronda squad began their journey to visit selected orphanages, old folks homes, hospitals, schools and mosques in north Malaysia.

Malaysians can also look forward to meeting some of their favourite popular local artistes in selected locations including Mimi Lana, Siti Saleha, Anas Ridzuan, Shasha Abedul and Luqman Hafidz.

On top of that, there will be special activities at each location, such as gotong-royong and takzirah by well-known religious figures such as Ustaz Safwan Idris on 26th March in Arau, Perlis Da’i Aiman in Seberang Takir, Kuala Terengganu on 1st April, Ustaz Azam Al-Kankari in Parit Raja, Batu Pahat, Johor on 8th April and Tajdid Hadhari in Kajang, Selangor on 16th April.

Full details and list of locations can be found on xtra.com.my/seindahkasih and on Jom Heboh Official’s Facebook (Jom Heboh) & Instagram (@jomhebohofficial)