KUALA LUMPUR, 18 December 2025 – Big Tree, Malaysia’s leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, is proud to announce the three winners of its “Komen atau Tidak?” (To Comment or Not?) campaign. This initiative promotes kinder and more responsible communication in the digital space by bringing Malaysians’ advice to life on its digital out-of-home (DOOH) screens.
In response to the growing concern over cyberbullying and negative online behaviour, Big Tree launched the campaign with the tagline “Fikir Dahulu, Berkata Baik Selalu” (Think First. Speak Kindly Always). The campaign received an overwhelming response, with 1,669 submissions reflecting unique perspectives on promoting empathy and respect online.
The Winning Entries
Three entries stood out for their creativity, sincerity, and relevance:
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Nur Syafinaz Rosman: “Sebelum anda komen, fikirkan sama ada kata-kata anda membina atau menjatuhkan seseorang. Empati itu percuma, buli membawa binasa.”
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Mohammad Shahril Hashim: “Sebelum anda komen, pilihlah untuk memahami, bukan terus menghakimi.”
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Zuraini Sulaiman: “Sebelum anda komen, fahami erti kebebasan bersuara bukan lesen untuk menyakiti.”
Campaign Impact
These winning messages are currently featured on Big Tree’s DOOH screens across selected locations in Klang Valley, Ipoh, and Penang, turning public spaces into reminders of digital kindness. Each winner will also receive a cash prize of RM500.
“This campaign has shown us how powerful simple words can be,” said Stephanie Wong, Chief Operating Officer of Big Tree. “The response has been incredibly heartwarming. We hope to continue reminding Malaysians that every comment carries weight — and choosing kindness is always an option.”
By utilizing busy urban touchpoints, Big Tree aims to use its medium to inspire social good and encourage mindful behavior one screen at a time.
For more details on this campaign, visit www.bigtree.com.my or follow @bigtreeoutdoormy on Facebook and Instagram.
About Big Tree Outdoor
Big Tree is the leader of Malaysia’s Out-of-Home (OOH) advertising industry, along with Kurnia, UPD, TRC, Gotcha and BTSJ. Big Tree offers integrated OOH advertising solutions across multiple concessions in cities, expressways, transit networks and retail hubs. The business incorporates creativity and innovation to beautify cityscapes and enhance public amenities while engaging target audiences for advertisers.