● MPTN’s viewership increased from 34% to 37% in January 2019 ● TV3’s audience share increased from 22% to 27%; 8TV’s increased from 27% to 29% ● Buletin Utama reached 5.3 million views, an uptrend since the first quarter of 2018 ● Anugerah Juara Lagu (“AJL”) 33 recorded a significant increase in traditional and digital…
KUALA LUMPUR, 30 January 2019 – Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s leading integrated media group, has surpassed Google and Facebook as the most popular choice for mobile content among Malaysians. According to the latest data from US-based media measurement and analytics company Comscore Mobile Metrix® Top 100 Properties, Total Audience, Dec…
● Digital and commerce revenue combined increased to RM216.2 million in 9MFY18. ● Initiatives to increase digital and commerce revenue include strategic collaborations with regional and global partners, and the launch of new brands. ● Group revenue amounted to RM894.8 million for 9MFY18. KUALA LUMPUR, 21 November 2018 – Media Prima Berhad (“Media Prima”…
KUALA LUMPUR, 11 October 2018 – Media Prima Berhad (“Media Prima” or the “Group”), announced today that its content creation arm, Primeworks Studios, has exclusively premiered the film Pulang to over 190 countries on Netflix, marking its debut to global audiences via the U.S.-based streaming platform. The movie was initially released for Malaysian Netflix users…
Kuala Lumpur, 28 August 2018 – Media Prima Television Networks (“MPTN”) announced today that its popular over-the-top (“OTT”) service, tonton, will offer Malaysians its video streaming services at no cost, in-line with Media Prima’s Group-wide business transformation strategy to increase revenue through programmatic advertising, one of the fastest-growing digital revenue segments. This follows Media Prima’s…
● All Media Prima video content will now be available on YouTube through its Player for Publishers service ● Will enable Media Prima to generate more revenue through programmatic-advertising, one of the fastest growing digital revenue segment ● Reduce operational costs while ensuring better user experience and quality content Kuala Lumpur, 7 August 2018 –…
KUALA LUMPUR – April 09, 2018 – One of South East Asia’s leading production houses, Primeworks Studios (PWS), today announced their partnership with The RightsXchange Limited (TRX), the global online deal-making tool that enables TV rights buyers and sellers from around the world to connect and complete licensing deals entirely online. In its bid to…
Kuala Lumpur, 22 February 2018 – Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s leading integrated media group, is confident that results derived from strategic initiatives implemented during the financial year ended 31 December 2017 (“FY2017”) – including an 89% revenue increase in Media Prima’s total digital and commerce revenue – will accelerate the…